Bentley, a Canadian retail chain with over 125 locations, has been a trusted name in luggage and travel accessories for decades. As consumer expectations have shifted over the years, the brand recognized the need to evolve their digital strategy to meet customers where they are by creating truly seamless shopping experiences across channels.
After initially implementing Shopify in 2021, Bentley saw an opportunity to further leverage the advanced capabilities of Shopify Plus and integrate Shopify POS across their extensive retail network. Partnering with Shopify Plus agency Molsoft, Bentley embarked on a comprehensive digital transformation that would unify their online and in-store experiences.
Since implementing their unified commerce strategy with Shopify, Bentley has achieved:
- 129% year-over-year growth in total revenue
- 74% increase in online sales
- 17% growth in point-of-sale (POS) transactions
- Real-time inventory visibility across 125+ locations and the launch of key omnichannel features including Buy Online, Pick Up In Store (BOPIS) and Ship-From-Store
The Challenge: Eliminating friction across sales channels
Bentley had ambitious plans to significantly expand their digital presence in the competitive luggage and travel accessories market. "We wanted to grow our ecommerce revenue from 5% to over 10% of total sales," explains Guillaume Langelier, IT Technician at Bentley.
To achieve this goal, Bentley needed to address several key challenges. Their existing commerce stack included some legacy components that limited their ability to fully leverage Shopify's native capabilities. Critical omnichannel features such as Buy Online, Pick Up In Store (BOPIS) and Ship-from-Store were partially implemented but not functioning effectively, creating friction in the customer journey rather than the seamless experience shoppers expected.
Inventory visibility was another significant challenge. Without real-time synchronization across their 125+ locations, customers couldn't reliably see which products were available at their preferred stores, while store associates lacked the tools to provide accurate information about stock at other locations.
As Bentley prepared to transition to Shopify POS across their extensive retail network, they also faced the complex challenge of preserving historical sales data—essential information for business continuity and performance analysis. They needed a solution that would maintain this valuable data while enabling them to take full advantage of Shopify's unified commerce platform.
The Solution: Reimagining the shopping experience with Shopify
Bentley partnered with Molsoft to develop a comprehensive strategy focused on optimizing their existing Shopify implementation and integrating Shopify POS across their retail network.
"Molsoft quickly diagnosed the issues with our tech stack and proposed solutions that allowed us to fully leverage Shopify Plus features," says Guillaume. The agency took a methodical approach to replatforming, prioritizing speed, scalability, and user experience while preserving Bentley's brand identity.
A critical component of the solution was the seamless integration of Shopify POS with Bentley's existing operations. Molsoft developed a custom connector that synchronized historical sales data from their previous system, ensuring business continuity during the transition. "The custom connector for our old POS system was a lifesaver—it kept us operational during the transition," Guillaume notes. This careful approach allowed store teams across all 125+ locations to maintain access to critical customer and sales information throughout the implementation process.
The online store underwent a complete transformation with a sleek, mobile-first design that prioritized the customer experience. Molsoft implemented real-time inventory visibility across all locations and an intuitive store locator—features that directly addressed Bentley's previous challenges with inventory management. "The redesigned product pages and real-time inventory visibility have made a big difference for our customers—they can easily see what's available in-store," Guillaume says.
With these enhancements in place, Bentley now operates with significantly greater efficiency across their entire retail network. Inventory and sales data synchronize in real-time between online and physical stores, enabling true omnichannel capabilities like BOPIS and ship-from-store. Customers benefit from accurate inventory information and a modern shopping interface, while the internal team enjoys streamlined workflows and greater control over their digital presence.
The Results: Unified commerce drives growth
Bentley has achieved substantial business growth since optimizing their approach to unified commerce with Shopify, and the numbers tell a compelling story of transformation.
Comparing the one-year period post-transition with the previous year, Bentley achieved an impressive 129% year-over-year growth in total revenue across both online and in-store channels. Online sales specifically increased by 74%, while point-of-sale transactions grew by 17%—clearly showing how an improved omnichannel experience helps drive growth across sales channels.
Beyond the revenue growth, Bentley has seen significant operational improvements. Their site performance is noticeably faster, creating a more engaging shopping experience that keeps customers browsing longer. The increased omnichannel flexibility has allowed the company to adapt quickly to changing customer preferences, particularly the growing demand for hybrid shopping journeys that combine online research with in-store pickup or vice versa.
The real-time inventory visibility across all 125+ locations has transformed both the customer and associate experience. Store staff can now confidently direct customers to other locations when items are out of stock, while online shoppers can see exactly which nearby stores have their desired products available, which eliminates the frustration of wasted trips while increasing conversion rates.
Bentley credits much of their success to the strategic partnership with Molsoft, whose expertise in Shopify and omnichannel retail proved invaluable throughout the transformation process. "The Molsoft team is a top-performing Shopify agency providing excellent advice and service," Guillaume says. "They work collaboratively to understand your business goals, technology needs, and capabilities. They tailor their approach to meet your budget and timeline while ensuring your satisfaction throughout the process.”
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